Not Very Vanilla review for Avada SEO Speed Image Optimize
Oct. 15, 2024
Do not use this app! We installed the SEO version to test its capabilities. The app added code to our site that tanked our Google ranking. We have worked hard to build our our sites ranking. After installing the Avada app our site dropped from 5K organic appearance's per day to 2K. Well over half of our previously indexed pages have are no longer indexed. We use Google search console to monitor our sites performance. The metrics dropped off a cliff after installing the app. According to the Avada app, we have upgrade to the Pro version to fix the problems it created. All of this mess just to test an app. To add to this, a website that uses almost the same url (they just anded a "s") as popped up. I just read Avada has a history of "sharing" your data. Update 10-15-24. "Ricky", who claims to be their SEO expert, refuses to help resolve issues their app has created. Their other support people have no idea what they're doing. Since we installed the app, we have lost over a sixteen months worth of site ranking progress and work. Our site traffic has dropped by 90% IN ONE WEEK. We have provided "Ricky" with GSC and Google analytics data to validate our claims and Shopify tech support has also verified that the Avada app is causing the issues. Ricky still insists that they are not culpable. He instead has the nerve to demand that we change our review on the Shopify App Store from a negative to a positive while at the same time providing ZERO help to reverse the damage. A vast majority of our business is from the web so our "evaluation" of Avada SEO has seriously damaged our business. If we could give AVAD SEO a rating of zero, we would. We now have Shopify and Google tech support involved to try and help us rectify the damage. We have also lodged formal complaints with Shopify and Google.
Dear Not Very Vanilla store owner, Thank you for sharing your feedback. We regret the issues you've experienced, and we want to clarify that they are not caused by the app. Allow us to address the concerns raised: 1. The app does not add or edit code unless features are manually activated: Any code added to your site is solely for enabling specific features, and only after they have been manually turned on. Features are only applied when activated by users, and any changes made are under your control. In your discussions with our customer support agents, it was mentioned that the ranking drop occurred due to changes in your URLs, but we can confirm that the app does not automatically modify URLs. After reviewing the logs, we see that only two pages were audited, which does not align with the claim that hundreds of URLs were modified. Additionally, the other features you used, like image optimization and meta tag edits typically take several weeks to reflect in search engine results. Since your impressions and clicks dropped immediately after installing the app, this appears to be coincidental and unrelated to the app. 2. Fixing the indexing issue with the Pro plan: It seems there was a misunderstanding here. Our app does not include any feature that fixes indexing issues. If you are referring to the Instant Indexing feature, it simply submits bulk indexing requests to Google Search Console but does not fix any indexing problems. The issue with your indexed pages was not caused by the app, and upgrading to the Pro version is not a requirement to resolve it. 3. Data sharing concern: We strictly adhere to Shopify's privacy guidelines. We do not share, sell, or misuse customer data for any purpose beyond app functionality. Shopify monitors all apps closely, and any non-compliance would lead to removal from their platform. We assure you that your data is safe. While we can confirm that the app is not responsible for the ranking drop, we are still here to support you. Please continue the conversation with us via email so we can further investigate and assist you in resolving any concerns. --- Regarding the update: I completely understand your concerns and frustration regarding the decline in your site’s ranking. We acknowledge that diagnosing such issues can be complex, and we’ve been working hard to support you throughout this process. As part of the Shopify ecosystem, we are proud to contribute to a community where app providers, theme developers, and agencies collaborate to help merchants like you succeed. Our primary goal is to assist in resolving any concerns, but I hope you understand that we cannot take responsibility for issues that our app did not cause. From our end, we’ve reviewed the logs and provided clear explanations, including why the app cannot be the source of the problems you’re facing. We also want to clarify that we have never asked you to change your review from negative to positive. We keep detailed records of all conversations to ensure transparency. While we’ve offered our support, it has been challenging without the cooperation we need, such as further clarification from Shopify or forwarding their explanations to facilitate more discussion. We’ve done everything within our power to assist, and we remain committed to helping you within our scope, even after you’ve stopped using the app. We fully respect your honest review and value your perspective, but we hope for mutual understanding and cooperation so we can work toward a solution that benefits both sides. Best regards, Esther Customer Success Lead
Shopify SEO - On-page audits, Site Performance optimization