QDD review for BON Loyalty Rewards Program

The minimum stars I give is 3. We tried this for a month. Customers earned 2700 points which could be a lot or a little. Its $2700 worth of points that could have been redeemed and nobody did it. $2700 worth of free stuff that we tried to give away and nobody did it. Besides the points that I redeemed in testing we had 1 customer that seemed to understand the app. Just 1. I see that there are people using it and if that is the case I am happy that its working for some people. Most of my customers are men. I think this may work better for female customers that are more driven by rewards programs that seem to come with clothing and shoes. DSW comes to mind. We invested a mountain of time into this app and it overall was a disaster. We don't feel like nobody spent more for rewards. Customers found it so hard to use that it wasn't worth the effort for them. Nice people at the app though.