The Contract Shop® review for BOOSTER AI SEO OPTIMIZER

1 / 5
May 25, 2023

I used Booster SEO over the last few months, before ultimately deciding to stop using it over the last few weeks as I transitioned to doing technical SEO work more manually. The app is easy to install and automatically works on technical SEO work for you, which is nice. However, the main issue with this app is that it is quite vindictive if you ever stop using it and try to uninstall it. Using Ahrefs Site Audit as a reference, before installing Booster SEO and working on technical SEO my site audit score was an 89. Partly with Booster's help, as well as with manual technical SEO work (fixing broken links, adding manual 301 redirects, removing unnecessary webpages, etc.) that I did with my internal team we got this score up to a 99. However, after removing Booster SEO the score dropped to a 66 since Booster SEO removed my title tags on the way out, as well as undid the fixes that they made. They are transparent on undoing changes they made if you uninstall, but it looks like they will go even further than that and change things that they did not fix in the first place. So I would think long and hard about starting to use this app, and would recommend taking the time and effort to work on technical SEO manually which I think will pay off in the long run. The other issue with Booster is that the 301 redirects for broken links that Booster sets up are not very smart. All 301 redirects that Booster sets up automatically go to the homepage, which is not a great experience both from a user experience as well as apparently (according to my SEO agency) in Google's eyes. It would be a lot more valuable if Booster tried to guess what the most relevant page was to redirect to, and then the user could approve/disapprove these proposed 301 redirects.

Store Using app Reviews Rating
The Contract Shop® 3 months 5 4.2

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