Little Hometown review for Shopify Collabs

May 24, 2023

Providing a very easy platform by which to provide products and/or discounts to people with special codes that can tie back to sales is an A+ 5 star experience. A couple of clicks and all automated payment is all you can ask for. However, there is no visibility into post gifting even though you have all their info. There's no analytics. There's no backend. There's no feedback. I should be able to click on their profile and see if they've posted anything related to my product. I should be able to message people or even send email campaigns and promotions to all my ambassadors or subsets of them. I should be able to rate people so that other brands can see who follows through and who drives sales. I would be surprised if even 10% of the people actually post content. It also does not drive sales. I may get 1 sale for every 3 gifts. It is absolutely of no direct value economically. But I do get some good content from here, and it's much easier than having to deal with endless instagram requests for products. But Shopify could make this infinitely more value almost immediately with very little effort.