tiny tuckets review for Shopify Collabs
Nov. 6, 2024
We have been utilizing Shopify Collabs for the past 10 months and it has really helped to significantly enhance our influencer and affiliate partner strategies. This platform is incredibly intuitive, simplifying the creation of affiliate links, tracking sales, and managing product gifting. One of the standout features of Collabs is its strategic flexibility. We can seamlessly optimize our creators and their links around critical sales or promotions and new product launches. For example, Collabs makes it quite easy to adjust our strategies by moving creators between different tiers, allowing us to increase their codes and links during key time periods. Additionally, with seamless automations through integrations like Klaviyo/Flow, communication with our influencers is efficient and scalable. We've explored other affiliate platforms, but Collabs, while not entirely perfect, definitely leads the market in user experience and capabilities for both merchants and creators. In today's evolving influencer landscape, where it often feels "pay-to-play," it's challenging to justify additional tech or platform fees on top of influencer payments. The inclusion of Collabs in our existing Shopify subscription allows us to reallocate those savings directly towards influencer partnerships, maximizing our investment. We do see room for improvement with the onboarding features for new creators, particularly for those with whom we don't yet have established relationships. It would be a game-changer if new creators could accept gifts more seamlessly without needing to set up an account. Currently, we approach these partnerships incrementally by sending gifts manually to build genuine relationships, eventually setting them up with an affiliate code through Collabs. While this method is effective, a more streamlined process would be even better. Overall, Shopify Collabs is an essential asset for our business and we plan for this to become a key sales channel for us as we scale the brand.
