Master Palm Pneumatic review for Rontar Ad Exchange: Free Ads
Dec. 18, 2020
The retargeting ads did show up on some sites after your online visitors ( from all sources ) visited your site for retargeting, however, it is hard to know where the ads showed up and there are no advanced control based on age and other factors. Therefore, it means junk traffic visitors might get retargeted as well. We used it and decided to go for other retargeting ads with more controls. They need to provide the tracking history records like many other ad agencies would provide. The overall feeling is like spending money to buy some not so sure impression records. I did see lots of referral links from their ad server. Generally, if an ad is served before being clicked, it should not even show as referral link to the website. I am not so sure about this service.
Hi, Thanks for using our retargeting app. Here are a few comments regarding how we operate: 1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background. 2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness. 3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally. Hope this helps. If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.
