Lady Ros review for CWILL Popup Email Marketing

Terrible business decision — completely lost my trust I used CWILL for years and built my store’s entire email capture and marketing system around the Free plan. We invested a lot of time setting up our popups, subscriber flows and marketing strategy based on the plan and features that were available when we started using the app. Now, after years of using the app, CWILL suddenly changes the rules and tells us that the Free plan is no longer realistically usable once we start successfully gaining subscribers. This is extremely frustrating. The worst part is that we are not simply talking about switching to another pricing plan. We have to rebuild our entire email capture and marketing setup from scratch with another app because CWILL decided to change the rules after we had already built our system around their previous offering. Ironically, the app worked well enough to help us gain subscribers — and now that we are actually gaining customers, we are being told to pay or stop collecting new subscribers. This is a terrible way to treat long-term merchants. If CWILL wanted to introduce new pricing plans, they should have done it in a way that respected existing users and gave them a reasonable legacy option. Instead, loyal customers who have already invested years into the platform are effectively being forced to start over somewhere else. I would strongly recommend that other Shopify store owners think twice before building their entire email marketing system around CWILL. The pricing rules can change, and you may be the one left rebuilding everything later. Very disappointing. After years of using this app, I’m now seriously looking for an alternative.