Sara Robertsson Jewellery review for Orderly Emails ‑ Templates App

April 29, 2026

A serious incident with significant consequences. Following an update to the OrderlyEmails app, a bug caused multiple collections in my store to be permanently deleted. These were not temporary disruptions, but several years of carefully built collection structure, navigation logic, and SEO-related work. The data could not be recovered — neither by the app developers nor by Shopify — and the only “solution” provided was partial information based on third-party archived snapshots, which was not sufficient to accurately rebuild what was lost. While the team acknowledged the bug, the response was ultimately limited to referring to terms and conditions, with no meaningful support or compensation offered despite the scale of the impact. As a merchant, this raises serious concerns about data safety, accountability, and how critical incidents are handled — particularly for apps carrying the “Built for Shopify” badge, which implies a higher level of reliability and trust.