Omega Facebook Pixel, Meta Ads for Shopify

Omega Facebook Pixel, Meta Ads

Retargeting Ads Analytic: Facebook CAPI, Meta Pixel & Feed
Developer
Omega
Rating
4.8
Feedback
989
Reviews
Chart
#229
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The Shopify App has received overwhelmingly positive reviews from users, with many praising the excellent customer service provided by the support team. Users highlighted the quick response times, proactive assistance in resolving issues, and even personalized troubleshooting sessions via video calls. The app itself was commended for accurately tracking advertising data and helping users make timely adjustments. Some users mentioned that the app was easy to set up and use, with specific mentions of helpful team members like Lynn, Enola, and Tracy. However, there were a few negative reviews mentioning issues with the app's functionality, such as unreliable tracking and difficulties with the installation process. Some users also expressed dissatisfaction with the pricing transparency and the lack of 24/7 customer support.

Time spent using app
How long merchants keep the app installed.
Less than an hour 2%
Less than a day 14%
Less than a month 35%
Less than a year 41%
More than a year 8%
All reviews
5 / 5 Share
Oct. 14, 2026

Thank You Anna

Store Using app Total reviews Average rating
Noël Avélia Paris About 1 month 1 5.0
Developer Reply

Thank you for the 5-star review! We’ll be sure to share your kind words with Anna, and we’re here whenever you need a hand.

5 / 5 Share
Oct. 12, 2026

The app helped us accomplish what we needed. Vivian was extremely helpful and patient in guiding us to get to the solution.

Store Using app Total reviews Average rating
Lacrosseballstore About 2 hours 7 5.0
Developer Reply

Thank you for your wonderful review! We’re delighted Vivian could patiently guide you to a solution, and please reach out anytime if you need further help.

5 / 5 Share
Oct. 11, 2026

Store Using app Total reviews Average rating
Belvarex About 1 month 1 5.0
Developer Reply

Thank you, Belvarex, for the wonderful 5-star rating for Facebook Pixel! We’re delighted to have your support, and our team is here whenever you need any further help.

5 / 5 Share
Oct. 7, 2026

Good

Store Using app Total reviews Average rating
Lavirac About 2 months 1 5.0
Developer Reply

Thank you for the 5-star rating, Lavirac! We’re glad you’re enjoying Facebook Pixel, and we’re here if you ever need any help.

1 / 5 Share
Oct. 6, 2026

Always excuses and always ''checking'' with dev team, 1 day works, 5 doesn't. This is not reliable when you want to scale campaigns!!! Very disappointing experience with Omega. I used the app expecting reliable Meta Pixel and Conversion API tracking, but the tracking was inconsistent and caused more confusion than it solved. Some events were not tracked properly, while others appeared incorrectly, making it difficult to trust the data in Events Manager and Ads Manager. For an app whose main purpose is accurate tracking, reliability should be the number one priority. I spent far too much time testing events and trying to understand whether the numbers were actually correct. Support was not enough to make up for the problems either. When you're spending money on Meta ads, inaccurate data can directly affect your decisions and campaign optimization. Unfortunately, based on my experience, I can't recommend Omega for businesses that depend heavily on accurate Meta tracking. When the app works, it works ok, perfect good roas, but the next day - 0 orders, Budget spent. and NO it's not about the creatives or all that Facebook system. It's about that it's not consistent with the tracking!!! ERRORS EVRRYWHERE! When i send the customer service, they always say ignore them. I have used one app before which unfortinetly is shut down, which costed me 40 euro a month, without any errors or whatsoever. Campaign was scaled to max. I DON'T RECCOMEND WASTING YOUR TIME and MONEY!!!

Store Using app Total reviews Average rating
MySmile 9 days 12 4.7
Developer Reply

Hi there, Thank you for the detailed review. We’re sorry for the frustration this caused, especially while you were actively spending on ads. We’ve contacted you directly to assist your case. If you can reply to the support thread, we’ll keep working with you until the tracking is consistent. We hope you can give us another chance to earn back your trust. Best regards, Kaylee - Customer Support Leader

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