Rollei review for Fera Product Reviews App

Feb. 3, 2026

We’ve been using Fera for a while now across multiple stores, and unfortunately our overall experience has been disappointing. Positives: The long trial period is definitely a plus. Frontend layout, emails, and widgets are beautifully designed and look very professional at first glance. Negatives: Performance & usability The app feels slow and sluggish in daily use — pages take a long time to load, and there are constant annoying popups. While feedback is acknowledged by support, it rarely translates into actual improvements. Persistent overlay issue. Across all our stores, an overlay repeatedly pops up suggesting a language change. It appears on almost every page and must be closed manually each time. Support has been aware of this for a long time, but the only workaround offered is to use Fera outside Shopify via their own website — completely impractical when managing multiple stores. Translations are a nightmare Managing translations is extremely cumbersome: They’re spread across ~15 separate pages. Every save sends you back to page 1. You can’t jump directly to a specific page (e.g., page 8) — you must click through arrows, with only four pages visible at once. Keyword search only works in English. There is no CSV import/export option. Even worse: if you do request a CSV export, it’s done manually by a Fera employee. This takes hours, and you’re asked why you need the export. That’s none of anyone’s business and feels extremely old-school. Review management limitations Approving and especially deleting reviews is far too restrictive. You can’t simply remove a review without notifying the customer. While this may be related to Google guidelines, as a store owner you should always retain full control. Sometimes reviews are simply false or malicious, and there should be a fast, frictionless way to delete them. Major workflow issues New products created by duplicating an existing product automatically receive a 1-star rating. Removing this requires repeated support requests. Fera’s own workaround is essentially to write reviews yourself. Creating product groups is unnecessarily complicated and only possible via tags or titles — not via SKU. This might work for small shops, but it’s completely unsuitable for larger operations. Because of all this, we’re now actively in the process of replacing Fera with another solution. Conclusion Fera looks great at first and has real potential in terms of design. But in daily operations — especially for larger businesses or multiple stores — it becomes a frustrating time sink. Slow performance, poor usability, restrictive review controls, outdated CSV handling, and unresolved long-standing issues make it hard to justify continued use. Recommendation: I would not recommend this app. It may feel promising initially, but in real-world, day-to-day usage it quickly turns into a challenge rather than a help. (Most of these issues were already reported to Fera 6–12 months ago, yet nothing has been improved since then.)