Finaloop
The reviews are overwhelmingly positive and consistently describe Finaloop as a major improvement over traditional accounting tools like QuickBooks, Xero, Bench, and other bookkeeping setups. Users praise the app for real-time syncing, accurate books, automated categorization, inventory and multi-channel ecommerce support, and the ability to see financial data in one place for faster, better business decisions. Many reviewers also highlight that the platform is easy to use even without accounting expertise, saves significant time and money, and can reduce or eliminate the need for a separate bookkeeper. The support team is another major strength, with repeated mentions of fast, responsive, knowledgeable, and hands-on help that makes onboarding and ongoing use feel manageable. The main negatives are relatively limited but important. A few reviewers mention pricing concerns, especially for very small businesses or revenue-based tiers that feel expensive relative to their margins. One detailed negative review reports serious issues with login reliability, syncing, and support access, along with dissatisfaction over refund policy and being asked to pay more for help. A smaller number of reviews also note that reporting could be more robust, setup can take some time for certain features, and there can be occasional miscommunication or slower responses during busy periods like tax season. Overall, though, the feedback suggests strong satisfaction with the product and team, with most criticism centered on cost and a few service or reliability concerns.
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Finaloop is a game changer for my small business. I was using QBO and paying for a bookkeeper. The numbers meant nothing to me. I just figured it was a cost of doing business so I could pay taxes. With Finaloop everything is synced in real time and the interface allows me to parse the data any way I need so I can make real strategic decisions for the business.
Finaloop team is amazing! This is such a stress to organize as a small business and I don't know what I'd do without them. They keep pointing me in the right direction and constantly helping me figure out and solve one problem after another. I couldn't organize it all without their team.
I almost never leave reviews. I've been using Finaloop now for over 2 years and I've used numerous other accounting tools with Shopify before, including QuickBooks Desktop, Quickbooks Online, Accumatica, and NetSuite. Finaloop is the ONLY accounting tool that has actually made ecommerce accounting easy. We sell on Shopify, Amazon, eBay, and TikTok Shop and it handles fee categorization, de-duplification, and every other pain point seamlessly. We manufacture our own products, and it handles POs, single-level BOMs and production builds beautifully. Now it has my Amazon, Meta, and Google ads accounts integrated and orders come over LIVE, as does the ad data. So I have real, true metrics for my ROAS and CPA based on de-duped ad and purchase data. I have zero need for a 3rd-party analytics tool for sanity checking. Seriously, Finaloop is the only tool that is worth multiples of what they charge.
Have been using Finaloop for more than two years now and I could not imagine a better app for accounting. Easy to use even with little accounting knowledge. Everything works and their team is always there to help you. Also the app got constantly better over time.
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