Dr. Bartons review for Finaloop

Great e-comm focused accounting software. Switched to Finaloop at the beginning of 2024 from Quickbooks. No competition/regrets there. I had given Xero a trial around the same time, but found Finaloop to be more user friendly and more robust for my needs at the time. They have made many great updates since, including product suggestions that I have personally requested, which shows that they really listen to their customers and are committed to evolving with the times. I find their support to be very helpful and generally quick in response time (less than 24 business hours, with the exception of tax season - can be slightly longer). Reporting could be more robust - I know they are constantly trying to improve this. Overall highly recommend.