Pintuck & Purl review for Growave: Loyalty & Wishlist

Feb. 21, 2025

UPDATE: The Growave Team has been amazing to help rectify this and assist with all setup. They've gone above and beyond to rebuild goodwill and create smooth systems going forward. So appreciated! _____________ First of all, the app itself seems great. We haven't launched it yet and are still setting up our program. However, this app does not have a "setup" mode. There is a big banner on multiple pages that says, "Action required - Growave is not activated." One would interpret this to mean that it's safe to set the app up and play with settings to see what works best for our shop. Nope. Everything is live immediately. Growave emailed several customers that they earned points in a rewards system we haven't launched, and it requested reviews from people without permission, too. We're not even sure we want to use the reviews feature. I was mortified and had to have Growave customer service send me .csv files of those contacted (because I couldn't even find WHO got emails). It was pure luck I discovered people had been contacted at all. This is an embarrassingly huge flaw. I tested other apps before testing Growave, and those apps didn't reach out to customers without giving me a head's up, notification, or some sort of permission wall. If there are settings in the backend that trigger communications, those need to be CLEARLY labeled. Because if "Growave isn't activated" doesn't actually mean "Growave isn't activated," then there is literally no way to know the customer-facing implications of simply creating a reward system framework.