alamea-shop review for Elevar Conversion Tracking
Dec. 4, 2023
Have been testing it and can't recommend for now. Conversion tracking for Google Ads with server side performs a little worse than the standard google tracking. Support is good and responsive (thanks to Jonah, who helped me out a lot with my questions). The Setup is pretty complex and will tke some time! Will keep it running for a few more weeks and will update accordingly! Thanks UPDATE: After keeping the server side tracking running for 8 weeks, the server side tracking is far behind the normal conversion tracking! So defintely not the promised result and for the amount of work to set up and the price for 100 conversion (150 dollar/month) I cannot recommend and will switch back to normal conversion tracking which is free and performs way better. REALLY DISAPPOINTED!
Hi There -- this is Brad, the Elevar Founder. I appreciate you taking to try Elevar and provide your feedback. Google Ads server-side tracking works a bit different than other channels like GA4, Facebook, TikTok, etc. We are only able to send conversions to Google Ads when we have a GCLID, WBRAID, GBRAID click ids from the original session. Google's API rejects when we don't have any of these. This isn't an issue with your store or setup, but we do see (and share) that it seems to be 50/50 when Google Ads server-side outperforms their client side tracking (which can be configured either via the Google App, GTM, or linked GA4 events). Server-side typically outperforms when post-purchase upsells or other checkout customizations are in place that are known to limit Google Ads scripts from firing in checkout. There is also conversion modeling that Google now uses to backfill/estimate conversions when Consent Mode is enabled for client-side events. Other channels like Meta do not have the limitations I've described above so you'll see 100% of conversions in your Events Manager. I just checked your billing account and I see you're on the Starter free plan (I was going to refund your last month). If I'm missing anything please email me at [email protected] and we'll refund -- we stand behind and want to honor our 30 day money back guarantee.
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