guguplanet review for Elevar Conversion Tracking
Dec. 12, 2022
We have been cooperating with Elevar for two years and for a very long time it was a very good cooperation. Unfortunately, the last period of time was worse - the opinion has also been changed. However, I believe that this is a 5-star company and it deserves a good word. Thanks to Brad's help, most of the problems were solved. It's good to know that despite difficult situations, Elevar is a very good partner to work with. You can say that for good and for bad :)
Hi Tom - this is Brad, the Founder of Elevar. Thank you for taking the time to update your review from 5 star to 1 star and share your feedback on where we need to improve in the upgrade process when going from data layer tracking/GTM server-side to the Elevar Server-Side tracking. After we've reviewed and discussed all concerns over the upgrade, the main tracking issue boiled down to the Product Name dimension in GA4. The product name is being translated (via another 3rd party app) on product views, but is not translated on add to cart (or purchase) events. As of now this is not something Elevar has a fix for. However when viewing reports in GA4, the product funnel data is accurate using the Product ID and GA4 contains 100% of conversions. We also discussed concern over Google Ads tracking during the migration -- nothing was impacted here with Remarketing tags or Primary Conversion event since this was all still running via GTM Web container only. I look forward to continuing to support you as a valued customer in the future.
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