Senkels review for Elevar Conversion Tracking

Dec. 29, 2023

Update 12/29/23: We just realized that the Data Layer is not at all compatible with Archetype themes (out of stock) and requires a lot of work to make it compatible. For example, all of those events were not tracked for the past 12 months since we didn't realise it and Elevar did not notify us: - View Item - Click Item - View Cart For the price of $150, I would expect to be notified if 1/4 of e-commerce's most important metrics are not being tracked! I's a great app that, although not being cheap, offers great support, a big library of pre-made tags and the ability to monitor any errors. Given the fact that so many things (Facebook, Google Ads, etc.) rely on correct event tracking, I would say it's worth investing in a good data layer.