Boona review for Intelligems: A/B Testing

April 3, 2024

Awesome app and fantastic customer service. Very responsive to any question I ever have. A/B testing isn't optional. Everytime I think a change is too small or too obvious to test, I'm proven wrong by the test results. Simple and intuitive design. You don't need to be an engineer to figure out how to use this. That said, one area that would be nice to see improved is how the app helps you interpret test results (e.g. assessing statistical significance). But customer service was yet again awesome in filling the gaps for us.