True Primal review for Klaviyo: Email Marketing & SMS
Jan. 18, 2024
Klaviyo's UI is a bit more well-designed and usable than Mailchimp. We switched in order to be able to have more flexibility for what Klaviyo calls "flows" and Mailchimp called "automations". It's definitely not great though. There are lots of insane caveats. For example there's no way to click on a user and tell where they are in a flow. And there's no way to add more content to the end of a flow and just have it automatically go to everyone that should be sitting and waiting at the end for more. When we test our emails with mail-tester.com they almost always get flagged with Klaviyo having an IP address in one or more blacklists. Mailchimp never had that problem. Klaviyo also pointlessly requires a Captcha on every single login.
Thank you for sharing your experiences with Klaviyo! We're delighted to hear that you find our UI more user-friendly than Mailchimp, especially with the flexibility of our flows. Your feedback is noted (flow improvements) and will be forwarded to our product team. If you encounter any other challenges or have suggestions, please share them with our support team. We appreciate your input as we continuously strive to improve our product. Thanks again! PS: any new improvements are highlighted here https://www.klaviyo.com/product/whats-new
Power smarter digital relationships with email marketing & SMS