Pandere Shoes review for Klaviyo: Email Marketing & SMS
Jan. 21, 2025
A Cataclysmic Change That Puts Long-Time Customers at Risk I have been a loyal Klaviyo customer for the past 6 years, sending around 2 emails a week to less than 5000 contacts. I recently learned about their new policy that will charge me for every active profile—a massive price hike from $100 per month to $860 per month for hosting all my profiles. This change came with almost no notice and I now have less than 3 weeks to suppress over 75% of my hard-earned, paid-for email profiles. Why would Klaviyo risk losing customers like me, especially after 6 years of loyalty? I barely use the service to its full potential—why should I pay for profiles I don’t actively use? This is an incredibly disruptive change, and frankly, it feels like Klaviyo has given no thought to how it will affect smaller, long-time customers. I hoped Klaviyo would rethink this price change or, at the very least, give us more time to determine which profiles to keep active. But instead, I feel forced to look for a more affordable platform that can offer better value. For me, Klaviyo is simply not worth more than $100/month anymore, and I’m deeply disappointed in how they’ve handled this change. Adding: Klaviyo response doesn't address my issues at all. More time to reduce emails would be much more appreciated than 25% off... Seriously? 25% off of $860/month? Are you thinking I'll just make the jump from $100/month to $645 per month?
We absolutely want our customers to keep hard-earned active profiles that lead to revenue and growth for their business. Klaviyo exists to help you to understand your customers and drive growth from those relationships. While most of our customers are not seeing any change to their email plan, we are providing an Appreciation Discount for many customers, including Pandere Shoes, whose active profiles have grown well beyond their current plan. This discount allows customers to get on the right plan for their active profile count, while only paying a maximum of 25% more for their email plan than they are today. We encourage customers to look for additional communications sent today so that they can best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.
