Mama Nova review for Klaviyo: Email Marketing & SMS
March 7, 2025
I have been using this app for some time now for multiple webshops. We do not focus so much on sending email campagnes so using a lower tier plan always was fine for us. Just before they announched upgraded their plan systems (ofc in a way they would end up making much more), we decided to up our plan ourselves for one store to start creating more campagnes and see if that would stick. So we got an email saying: our plan is 100 going to 150 with discount 25 = 125. Which is doable. Now just a few days after all the changes, it appeared that we grow just enough to go up in plan again. which means we are now paying 200 (-25) = 175. After deleting some sleeping customers it is not able to go back to the plan they told us we would be in. Basically we went from paying 30 a month to 175 a month in less then half a year. I guess having tons of customers and earning millions is not enough. Getting it from the small webshops you try to help is the way to go. I am definitely going to explore sending mails with shopify itself. Great service and very excited about the big guys trying their best to keep it real.
We've taken a number of steps to put our customers in control of their data and their plans, including providing the tools customers need to manage profiles so they can suppress those sleepy customers while maintaining their data for later. Playing with suppression will allow any customer to move to a smaller plan. However, we firmly believe the value of Klaviyo lies in the customer profile. The more engaged your audience, the more your business grows. Read more about our view here: https://www.klaviyo.com/blog/pricing-philosophy Additionally, it's important to highlight that we provide features that enable you to be more efficient and effective, such as generative AI, product recommendations, and mobile push. This ensures that as your business grows and your marketing strategies become more sophisticated, Klaviyo is equipped to support you.
