SpireBuzz review for Klaviyo: Email Marketing & SMS

Aug. 29, 2025

I signed up for Klaviyo’s $20/month plan (500 profiles, 5k emails). On August 24th, I even received an official notice confirming that my $20 plan would renew on August 26th. However, Klaviyo automatically upgraded my account to a $125/month plan just because the system counted extra “profiles” that I never actively used. I only send around 5,000 emails per month — completely within the limits of the $20 plan. Yet I was told I must first pay $125 and then request a refund if I want to go back to my $20 plan. This is unreasonable and unfair. Klaviyo’s billing model is designed to trap you into higher tiers based on inflated “profile counts” rather than your actual usage. There is no option to opt out of auto-upgrade, and support refuses to prevent this from happening again. If you are a small business expecting predictable costs, be very careful. Klaviyo may automatically charge you far more than you agreed to without your approval.