Lagom Body Co. review for Klaviyo: Email Marketing & SMS

May 8, 2019

I'm switching from Mailchimp to Klaviyo (and I should add that I've used Mailchimp exclusively for 10 years in both professional and entrepreneurial settings.) Klaviyo is the first email marketing platform where I've felt that it meets all my needs as someone who operates (and wants to grow!) an ecommerce store. It feels great to simplify! Things I love: auto-segments for VIPs, repeat buyers, new subscribers, etc. Drag and drop editor is a breeze to work with (I found Mailchimp's editor to be so annoying and not intuitive for my workflow.) Clear integrations. Visual and drag and drop flows where you can customize automations (so awesome!) Built in sign up forms (I'm moving away from Privy for this reason.) Things I don't love: Unclear how you can talk to a real person. I have a background in ecommerce customer service and I know first hand that being able to talk to a real person (or not) determines, to some level, your success with the new product. There have been a number of times where I'm confused by something and there's no way to reach someone directly. When you're having account issues, it's not ideal to have to wade through a knowledge base. If you aren't familiar with email marketing and the typical features, set up, list building processes, etc., this might not be the right platform for you.