Revival Retro review for Klaviyo: Email Marketing & SMS

Oct. 5, 2019

A Klaviyo error meant we broke GDPR rules. It sent a campaign to audience that was not subscribed to marketing. Consider the implications of that before signing up to their service. Customer service is virtually non existent. After raising this issue, which is surely one of the most important service levels of an email marketing service, I had to chase them more than once for a response. For such an important issue with such big implications for a business i was horrified that Klaviyo didn't respond as a priority. Eventually I got a two line response; they released a fix that they were continuing to monitor and they apologized for what happened. Because it was Klaviyo's error, because they didn't immediately respond to my report, because I had to chase the status on this issue, I believe Klaviyo does not take GDPR compliance seriously. This is unacceptable to my business and I cancelled my account. When I cancelled my account I made an official complaint identifying why I was leaving. As another example of Klaviyo's poor customer service it's been a month and i still haven't heard back from them regarding that complaint.