Top Shelf Targets review for Klaviyo: Email Marketing & SMS

Sept. 3, 2020

Klaviyo is AMAZING! I was previously using Mail Chimp, but I love Klaviyo because I can collect as many different "custom properties" as I want and then use them to trigger different email flows. I can collect users' favorite color and then embed the answer in an email dynamically. I also use the feature to show content to users based on their activity. For example, I can show a special coupon to returning customer but not to new people. It's really robust and gives you infinite options. The user interface is straightforward and there is lots of great tutorials online. I would recommend this over any other email platform!