Sunia Yoga review for Klaviyo: Email Marketing & SMS

April 19, 2021

We have tried at least 2 other email marketing platforms and I have to say, compared to Klaviyo, it felt like they were in the dark ages of Web 1.0. They were clunky, unintuitive, and their templates were terrible. Klaviyo gives you automated marketing features like segments and flows, that can send sequences based on triggers to ensure the right emails get to the right people (newsletter subscribers, post purchase follow ups, abandoned carts, just to name a few.) Basically Klaviyo handles complexity without getting complicated (two related but very different concepts!) Seriously I thought it was a bit intimidating at first - but once I dove in, it is unbelievably intuitive to work with and so straightforward to get started with. Their Help/Support documentation is awesome, and they have an article for every single issue or feature that I needed to learn more about (super easy to search their site or Google to find the support material you need, because their content is so well organized.) I have run into multiple other Shopify brand owners and marketers that have echoed the very same sentiment (which helped reaffirm it for me) that Klaviyo is the current winner in the email marketing space and especially in the realm of Shopify and ecommerce. Definitely recommend!