Doppeltree review for Klaviyo: Email Marketing & SMS

April 8, 2022

Switched over from MailChimp toward the end of last year. It was a very big undertaking recreating all of our email flows, triggers, and templates - but in the end it was well worth the effort. Now we feel like we have a true CRM + Email + Metrics system that allows us to have a much more holistic view of our store and customer that we didn't have before. The ability to slice and dice data is also leaps and bounds better than MailChimp. Finally, even though doing a migration was a PIA, it also gave us an opportunity to re-look everything and button up trigger/DRIP/automation campaigns and fix issues and make things even better.