Cubic Zirconia CZ review for Klaviyo: Email Marketing & SMS

May 14, 2025

Pretty fantastic but can be damned intimidating-- especially if you've invested a bunch of time in the past to learn other email systems and figure this one will be as hard or harder. We became Klaviyo users in 2020 but didn't do much with it until a year later. We tried for the first two years but got stuck a lot. We attempted to hire Klaviyo experts but no one wanted to work hourly ad we didn't want to sign contracts for thousands of dollars per month and nothing really guaranteed from a completion standpoint. In the last couple years we've realized how much Klaviyo can do-- and figured out a LOT of the "how" to get it to do that just by methodically going through the video trainings on Klaviyo Academy. Plus chatting with Klaviyo support, which seems to be 24 hours per day most days. Those chat reps and the videos are a lifesaver! If you've considered giving Klaviyo a chance because you suspect it might do a bunch of great things you wanna do but don't know how-- but have held off, thinking it's "too complicated" to learn...give yourself a chance. We haven't figured everything out by any means but after two years we were well on the way to Klaviyo paying for itself and now 4 years after starting to use the software it's becoming a magnifier and amplifier for all of our channels and audience growth plus of course revenue growth. FWIW the Shopify integration was trickier than they said it would be-- but all in all not horribly difficult.