Littledata ‑ The Data Layer
Stop wasting ad spend. Track every conversion in Google +...
Rating
4.8
feedback
128
chart
#722
Reviews Over Time
App Ranking
Time spent using app
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Less than an hour
2%
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Less than a day
0%
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Less than a month
16%
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Less than a year
63%
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More than a year
19%
Reviews Summary
Littledata - The Data Layer is highly praised for its accurate conversion tracking, clean event data, and reliable performance. Users appreciate the straightforward implementation process and the responsive customer service provided by the team. The app is commended for its stability, well-structured events, and reduction in ongoing maintenance tasks. It has helped businesses improve their ad performance, optimize marketing strategies, and make informed data-driven decisions. However, there are a few negative reviews mentioning issues with conversion tracking accuracy and attribution problems, leading to wasted ad spend in some cases. Despite this, the majority of users find Littledata to be a valuable tool for enhancing their analytics and tracking capabilities.
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All reviews
Dec. 14, 2025
Littledata – The Data Layer is one of those apps you install and immediately wonder how you ever debugged Shopify tracking without it. Setup is straightforward, and once it’s running you get a clear, reliable data layer that makes analytics tooling behave the way it should. It’s especially strong for getting consistent ecommerce events through to GA4 and other platforms without the usual Shopify “mystery gaps,” duplicated events, or attribution weirdness. Having a single source of truth for customer and purchase activity (that you can actually trust) saves a ton of time compared to patching together pixels, scripts, and half-working workarounds. What I like most is the stability: the events are well-structured, implementation feels thoughtful, and it reduces ongoing maintenance rather than adding another moving part. Support has also been very responsive and practical. If you care about accurate conversion tracking, clean event data, and less time spent chasing discrepancies between Shopify and your analytics tools, this is an easy recommendation.
Dec. 9, 2025
Only good experiences with customer service. Works reliably and Littledata seem to be very much on top of changes in Google, etc.
Nov. 17, 2025
Really easy to implement, fast support when needed. Really got my GA4 numbers on point again after migrated to Shopify. Also REALLY good event increase in Meta and support good to go server side on Klaviyo to not miss anything for flows.
Oct. 30, 2025
Simple and effective, does what it needs to do. Support also great, responses are quick and helpfull
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