Littledata ‑ The Data Layer

This was quite easy to integrate. There were some features and settings that needed adjusting to my own use case, and the team were really responsive and helpful in explaining everything to me. Tracking can be quite confusing and overwhelming, however they have done a great job in demystifying it all

Great value for money. The support team was also very helpful. Thank you so much!

Highly recommend Littledata! The tool is genuinely helpful for accurate tracking and analytics integrations, but what really stands out is their amazing support team. The team is incredibly helpful, knowledgeable, and dedicated. They don't just provide generic answers they actually investigate issues, explain everything clearly, and go the extra mile to find real solutions. You can tell they genuinely care about their customers. Honestly, one of the best support experiences I've ever had. Great product and an even better team! :)

We've used Littledata since June to send our Shopify orders server-side to Meta and GA4, and it just works. Our purchase events reach Meta reliably and match our Shopify orders, which has made our ad reporting much more trustworthy. Support is super fast. When I had a question, they checked our actual logs and came back with a clear, thorough answer right away. Highly recommended.

Great data rails solution that provides everything you need, and nothing you don't. Incredible onboarding experience. Really happy to have made the switch to Littledata.

Great results and incredibly helpful team

Cornelia is the best! Very responsive and an amazing support team.

Great App, backed by exceptional technical customer service

Regardless your marketing budget size, you will have much better results using server-side tracking. And with Littledata, you skip the 99 mind boggling steps of setting this up correctly for ecommerce. It just works. Support and knowledge centre is great. Highly recommend.

Getting started with LittleData has been a breeze. Great support, great guides, and the app's usability is excellent.

Connecting Littledata – The Data Layer was straightforward, and the initial setup was quick with no obvious issues. Unfortunately, that's where the positives ended. We expected a complete e-commerce integration with Google Ads, but only three conversion events were available: Purchase, New Customer Purchase, and Existing Customer Purchase. Essential e-commerce events such as add_to_cart, begin_checkout, view_item, add_payment_info, and other key events were not available for Google Ads, making it impossible to build a complete conversion funnel. Even more concerning, after connecting the app, our GA4 traffic suddenly disappeared, despite the website continuing to receive visitors. This left us spending a considerable amount of time trying to diagnose whether the app was interfering with our analytics setup. While the app is easy to install, our experience was disappointing. We expected a comprehensive data layer solution that would support the full range of Google Ads and GA4 e-commerce events, not just purchase tracking. Unfortunately, it did not meet our expectations.

The app is amazing! Their price - value ratio is incredible good, installation is so easy which is what got my attention to begin with. Also I can confirm my EMQ has increased considerably since installing the app, they also have their own bot filtering feature in-app, AND their customer support could not be any better they respond super fast the same day via live-chat, something very rare nowadays, I can recommend 10/10 lets go!

Ottima applicazione, tracciamento reale degli eventi e assistenza clienti top, la consiglio vivamente

Support is very helpful for any setup questions or issues.

Customer support is outstanding! They have helped us with installation, configuration and a lot of other questions regarding the app and data. /anna

Working with Littledata has been a pleasure. The application has fixed our leaky funnel capture set up and solved a real pain point for us. The platform continues to ship improvements and updates every month, further upgrading our ability to capture multi-touch attribution. Our success manager, Cornelia deserves a special shout out for her willingness to jump in and work with our specific set up. Her expertise is a huge value.

I can't say enough how great this app is - and the team that supports it. i paid for the connection audit to start things off - and the team walked me through connected everything correctly - I'm so glad I did it. Following that, they've communicated with me regularly to ensure I'm utilizing the app to the fullest. Very excited to see what this app can do for our site!

Littledata's customer service has been second to none. They have helped me several times.

Cornelia found and fixed a real issue in my tracking setup that was costing me money. We had duplicate events firing between server-side and browser tracking. She spotted it immediately and cleaned it up. She knew exactly what she was looking at and handled it quickly. Now the data is clean and consistent. That’s what matters. Thank you.

We have been working with Little Data for a couple of years and are satisfied with the service. Communication with customer support is smooth: they respond quickly and are always happy to help.