Littledata ‑ The Data Layer
The reviews for the Littledata Shopify App are overwhelmingly positive, with users praising the app's ease of installation, exceptional customer support, and significant improvements in tracking accuracy. Many users highlighted the app's ability to enhance their marketing attribution, provide reliable data for advertising platforms like Google Ads and Meta, and streamline the tracking process across multiple channels. The support team, particularly individuals like Cornelia and Claudiu, received high praise for their responsiveness, knowledge, and dedication to resolving issues. Users also appreciated the app's impact on their business success, with some describing it as a game-changer for their store.
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Connecting Littledata – The Data Layer was straightforward, and the initial setup was quick with no obvious issues. Unfortunately, that's where the positives ended. We expected a complete e-commerce integration with Google Ads, but only three conversion events were available: Purchase, New Customer Purchase, and Existing Customer Purchase. Essential e-commerce events such as add_to_cart, begin_checkout, view_item, add_payment_info, and other key events were not available for Google Ads, making it impossible to build a complete conversion funnel. Even more concerning, after connecting the app, our GA4 traffic suddenly disappeared, despite the website continuing to receive visitors. This left us spending a considerable amount of time trying to diagnose whether the app was interfering with our analytics setup. While the app is easy to install, our experience was disappointing. We expected a comprehensive data layer solution that would support the full range of Google Ads and GA4 e-commerce events, not just purchase tracking. Unfortunately, it did not meet our expectations.
The app is amazing! Their price - value ratio is incredible good, installation is so easy which is what got my attention to begin with. Also I can confirm my EMQ has increased considerably since installing the app, they also have their own bot filtering feature in-app, AND their customer support could not be any better they respond super fast the same day via live-chat, something very rare nowadays, I can recommend 10/10 lets go!
Ottima applicazione, tracciamento reale degli eventi e assistenza clienti top, la consiglio vivamente
Support is very helpful for any setup questions or issues.
Customer support is outstanding! They have helped us with installation, configuration and a lot of other questions regarding the app and data. /anna
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