Littledata ‑ The Data Layer
The reviews for the Littledata - The Data Layer app on Shopify are mixed, with both positive and negative feedback. Positive aspects highlighted by users include easy installation, excellent customer support, accurate tracking of events, and improved conversion attribution. Users appreciate the app's ability to provide reliable data for platforms like Google Ads, GA4, Meta, and Klaviyo. On the other hand, negative feedback revolves around limitations in event tracking, such as missing essential e-commerce events like add_to_cart and begin_checkout, leading to incomplete conversion funnels. Some users also experienced issues with GA4 traffic disappearing after connecting the app, causing concerns about interference with analytics setup.
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Connecting Littledata – The Data Layer was straightforward, and the initial setup was quick with no obvious issues. Unfortunately, that's where the positives ended. We expected a complete e-commerce integration with Google Ads, but only three conversion events were available: Purchase, New Customer Purchase, and Existing Customer Purchase. Essential e-commerce events such as add_to_cart, begin_checkout, view_item, add_payment_info, and other key events were not available for Google Ads, making it impossible to build a complete conversion funnel. Even more concerning, after connecting the app, our GA4 traffic suddenly disappeared, despite the website continuing to receive visitors. This left us spending a considerable amount of time trying to diagnose whether the app was interfering with our analytics setup. While the app is easy to install, our experience was disappointing. We expected a comprehensive data layer solution that would support the full range of Google Ads and GA4 e-commerce events, not just purchase tracking. Unfortunately, it did not meet our expectations.
Thank you for sharing your feedback, and I'm sorry the app didn't match your expectations. Our direct Google Ads integration is designed to send purchase conversions, but other events in the funnel can be imported via Google Analytics. Our support team shared this behaviour with you during the exchange, and the approach is well documented in our Help Center. Regarding the Google Analytics traffic drop, unfortunately this was never reported to our support team. We would have gladly helped sort this out - our team is genuinely happy to assist. We'd love the chance to help you get the full setup working. The trial gives you plenty of room to test it properly, and our team is always here to help. You can reach us anytime at [email protected]. Best, Claudia
The app is amazing! Their price - value ratio is incredible good, installation is so easy which is what got my attention to begin with. Also I can confirm my EMQ has increased considerably since installing the app, they also have their own bot filtering feature in-app, AND their customer support could not be any better they respond super fast the same day via live-chat, something very rare nowadays, I can recommend 10/10 lets go!
Ottima applicazione, tracciamento reale degli eventi e assistenza clienti top, la consiglio vivamente
Support is very helpful for any setup questions or issues.
Customer support is outstanding! They have helped us with installation, configuration and a lot of other questions regarding the app and data. /anna
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