Scents the Moment review for Mailchimp: Email & SMS
April 3, 2019
So Mailchimp advised us to uninstall their app from Shopify and use a third party instead. Mailchimp advised ShopSync. Apparently, when ShopSync synced my email and Shopify store, it disregarded the people who unsubscribed in Mailchimp because they still had previous accounts in my Shopify. When I sent my April newsletter, I got a bunch of angry unsubscribes and responses about my business not respecting their previous unsubscribes. This app makes you non-compliant.
Hi there, if you installed the ShopSync app prior to 4/4/19, our app was engineered to include past customers who "Accept email marketing", orders, and products in Shopify. If they showed unsubscribed in Shopify, we ignored the email. In other words, we looked at Shopify as the "truth" and nothing else. Although our intentions for this were done for all the right reasons, it, unfortunately, didn't work for everyone as you saw with your subscriber counts going up. With how we used to perform the initial sync, it would have been possible to re-subscribe users if they had opted out from a Mailchimp list previously. Or, it's also possible the old integration missed real subscribers with how it was designed. Now, we've changed up how we handle the data from Shopify to Mailchimp on the initial sync. Here's more information on how it works: Before any data is processed by ShopSync, we perform integrity checks with Mailchimp to ensure these customers can be sent to the list that is connected. For example, if someone opted out of a list in the past, we won't add the email again. We'll also update Shopify with the correct status that Mailchimp shows. That way, the most current subscriber status in Mailchimp is synced with the store. After the initial sync is complete, we'll continue adding customers, orders, and products from your store to Mailchimp as transactions occur. We'll add customers that visit your store who are deemed transactional as well. That way, you can use Mailchimp's automations to trigger abandoned carts and order notifications. If someone unsubscribes from a Mailchimp campaign or automation in the future, we'll sync the opt-out status back to Shopify and vice versa. If you're concerned that the store subscribers won't match up with Mailchimp, we recommend comparing customers from your store with Mailchimp unsubscribe data. You could then manually unsubscribe customers in Shopify. Another option would be to send out a light email after the sync - maybe something to the effect of "We're updating our customer preferences, click here to opt-out". We're very sorry for any inconvenience.
