The Tank Museum review for Mailchimp: Email & SMS
Oct. 31, 2019
This app has one major flaw - it unsubscribes your most engaged followers when they purchase from your store, unless they re-tick your receive emails button. They are aware of this and don't see it as a big issue, however it requires a lot of admin to manually undo it.
Thanks for getting in touch about the association between pop-up form subscribers and customers who are being unsubscribed at checkout later - there are a few things in play here. Let me take the opportunity to explain the issue in its entirety. As things are designed currently, the pop-up form is triggered by Mailchimp, and the opt-in feature at checkout of your Shopify store function independently from one another. The pop-up form is triggered by Mailchimp and associates it with a particular Audience. Meanwhile, your Shopify store connects customers at checkout with the same MailChimp Audience. Unfortunately, in some situations, it can create a subscriber status that is out of alignment. For example, if someone opts-in to a pop-up form initially, but later they do not opt-in at checkout, it would indeed unsubscribe them from Mailchimp. We understand how this situation may not be ideal in all cases, but, we're following the directives of the customer at checkout. Since we are not seeing them subscribed in Shopify at the time of the transaction, we really have no other choice but to pass that user as unsubscribed to Mailchimp. I'm sorry we don't have a perfect answer for this particular scenario, but please understand it's not the app entirely at fault here. Perhaps, a workaround for these edge-cases would be to put some text on the checkout page to encourage users to opt-in for certain communications? Don’t hesitate to get in touch if you have additional or follow-up questions.
