Wolf Trail Market review for Mailchimp: Email & SMS
Nov. 24, 2019
I started using ShopSync to integrate Mail Chimp with Shopify in order to streamline my email marketing and the app did do what it was supposed to thus far. It integrated all my contacts and products with Mail Chimp and I was able to create email campaigns right away.... However, there is one glaring issue that I found, the ShopSync app does not differentiate between published (part of a Shopify Collection/ on a sales channel) products and products that are not published (not in a collection or part of a sales channel) on Shopify. This is a huge issue because if you run a store and you want to keep older products hidden from customers in the back-end of your store so that they can be re-released at a later date, for example seasonal items, ShopSync will see every product as available and as such add every product to Mail Chimp emails as part of automatically generated featured products sections regardless of whether that product is actually still available or visible on your store. This problem in turn leads your customers to products that are not available yet or available anymore and they get an oops... page and a button to continue shopping if the customer clicks the link. I would give a higher review rating if this worked properly and ShopSync was not able to see hidden products. Please fix this. Thank you.
Hi there, thank you for taking the time to describe the problem you're experiencing. Currently, you're right; ShopSync is engineered to send all product data over to Mailchimp no matter if it's a published product or not in Shopify. We have good intentions for doing so; let me explain why: - If we didn't send all product data over on the sync, your order information would not be complete. - If you were to try to create campaigns based on past (product) order history, for example, you would not be able to target relevant customers who qualified for those product purchases. - Reporting information would be off in Mailchimp for product sales. Those reasons alone are why many customers use ShopSync. But, we also understand your use-case and how that could negatively impact your marketing efforts with the situation you've described - especially if you were to rely on Mailchimp to dynamically populate recommended products for your campaigns. With that said, the recommended products are not a function of what ShopSync has control over in Mailchimp. Mailchimp uses its proprietary algorithms to display recommended products for automations/campaigns. As mentioned, if we didn't pass all the product data to them, it would cause many downstream issues for other users. We wish we had more control over the recommendations in Mailchimp, but we do not. In the interim, you may want to manually add recommended products to campaigns or reach out to Mailchimp's excellent product support team to see if they could somehow filter those (unavailable) products from their recommendations engine in the future.
