The Chilly Dog review for Mailchimp: Email & SMS
Aug. 17, 2020
Be careful! If your Mailchimp subscribers make a purchase from your Shopify shop and don't choose to subscribe to your mailing list at checkout (because they think they already are on your mailing list) they will become non-subscribed and only eligible to receive transactional messages from you. They cannot be added back to your email list. I didn't realize this was happening until a friend asked me why I stopped sending out a newsletter. I suspect I have lost dozens, maybe hundreds, of my most engaged Mailchimp subscribers because of this.
Hi there, we saw your review and wanted to write back. If return customers who were previously subscribed do not tick the box at checkout, we pass them over to Mailchimp as transactional. We understand in some situations that this doesn't work for everyone, but since we are not seeing them subscribed in Shopify at the time of the (latest) transaction, the best compromise we can muster is to pass that customer as transactional to Mailchimp. That way, you can still use Mailchimp's automations to trigger abandoned carts and order notifications. If it's possible in your store, we recommend some help text at checkout to remind returning customers to opt-in each time.
