Colorful Cute review for Mailchimp: Email & SMS
Sept. 7, 2020
Beware! If you are using this app to connect Mailchimp to Shopify, you might be losing purchasing customers. If a customer unchecks, or doesn't check, the opt-in box for marketing, ShopSync unsubscribes them from your list. I'm migrating to another email provider with complete integration in Shopify and they don't do this. ShopSync insists that it's Shopify's requirement instead of fixing it. They propose that you prevent this from happening by pre-selecting the checkbox for people to opt-in and Mailchimp's suggestion is to have wording at the checkbox that says something like "check here to keep receiving emails from so and so". At the end of the day, not opting in to a list is NOT the same as opting out and shouldn't be handled as an unsubscribe. Shopsync and Mailchimp have to get this fixed. Until then, I highly suggest you find someone else.
Hi there, we saw your review and wanted to write back. If return customers who were previously subscribed do not tick the box at checkout, we pass them over to Mailchimp as transactional. We understand in some situations that this doesn't work for everyone, but since we are not seeing them subscribed in Shopify at the time of the (latest) transaction, the best compromise we can muster is to pass that customer as transactional to Mailchimp. That way, you can still use Mailchimp's automations to trigger abandoned carts and order notifications.
