AlmaKnit review for Mailchimp: Email & SMS
March 8, 2021
Useless! Unsubscribes returning customers if they do not re-tick the checkbox in checkout. Only good thing is that I caught it so I can delete this app! Terrible to create an app that removes your best customers.
Hi there, thank you for your feedback. After extensive testing, we've figured out how this could be happening after finding a bug in Shopify during checkout. We've been in contact with their technical team, and they have acknowledged this is a glitch on their end. They are working hard to deploy a fix for this problem. Here's why you are having the previous subscribers moved to unsubscribed (or transactional). 1. Let's say [email protected] checks out in your store and opts out of marketing on their first checkout. In Shopify, this customer is NOT subscribed at this point. 2. Later on, you decide to connect ShopSync with an existing Mailchimp Audience. 3. [email protected] IS currently subscribed in Mailchimp in this example - perhaps you gathered their email address previously via another platform or curated them from a pop-up/landing page or social media. 4. With ShopSync now connected, [email protected] comes back to place an order for the second time, and this time they opt-in at checkout. 5. Here's the bug...Shopify doesn't update that customer to be subscribed to marketing on the second order. 6. Because the user is still deemed to be opted out of marketing, Shopify passes this information to Mailchimp as unsubscribed; if they don't complete the checkout, they would be marked as transactional. The only workaround we can advise is to resubscribe the customer via the Shopify admin manually. This action will POST a customer update to Mailchimp with the correct subscriber status to your Audience. Thanks again for the feedback, but please understand the unsubscribe behavior is not because of ShopSync specifically. Because of the bug, any app listening to a customer update from Shopify would pass the wrong information at this point on the customer's marketing status. We don't have visibility into Shopify's product release or bug fix roadmap, but I'm happy to reach back out directly when this issue is patched. In the interim, please let us know if there's anything else we can do to help.
