INROSO review for Mailchimp: Email & SMS

Hi there, thank you for your patience while we researched your comments. Before any data is processed by the integration, we perform integrity checks with Mailchimp to ensure these customers can be sent to the Audience that is connected. For example, if someone has opted out of an Audience in the past, we won't add the email again. We'll also update Shopify with the correct status that Mailchimp shows. That way, the most current subscriber status in Mailchimp is synced with the store. Lastly, after the initial sync is complete, we'll add customers that visit your store who are deemed transactional as well. That way, you can use Mailchimp's automations to trigger abandoned carts and order notifications. If you do not want these customers in your Audience, you could archive these periodically. Here's a link on how to archive inactive contacts https://mailchimp.com/help/remove-inactive-contacts/ and here’s an article on archiving and unarchiving your contacts: https://mailchimp.com/help/archive-unarchive-contacts/ Please don’t hesitate to reach out to our customer service team for more information, we are happy to help!