Avea Studios review for MIDA: Heatmap, Replay Checkout

July 3, 2025

We've been using this app to track user behavior and session recordings, and it's been a game changer. The ability to watch real user sessions gave us deep insights into how customers navigate our site, where they hesitate, and exactly where they drop off during checkout. Thanks to these insights, we discovered multiple patterns and key pain points that we would have otherwise missed. For example, we identified confusing steps in our checkout process and fixed bottlenecks that were causing cart abandonment. After implementing changes based on the data, our conversion rate significantly improved and our checkout experience is now much smoother. Highly recommend to any business looking to truly understand their customers and make data-driven improvements!