Effing Candle Co. review for Omnisend Email Marketing & SMS

Jan. 24, 2024

Free ESP features with a hefty price tag, confusing pricing, and 1-star customer service. Omnisend's email automations are easy to set up and use. That's the only good thing I can and will say about this ESP. The pricing: confusing They nickel and dime you for every feature. My bill has more than doubled in less than two years. The features certainly have not. The features: rigid If you're a seasoned email marketer, you're going to be frustrated by the lack of available features and customizations. If you're going to rely on Omnisend's templates, please run. They are awful and not at all customizable beyond colors and fonts (if they even have your font). You're going to spend a LOT of time creating emails and making them look good. The reporting: What reporting? Stop expecting customers with small list sizes to pay hundreds of dollars a month for impactful reporting. Every metric that will help you is paywalled. If you're not a data-driven organization, this ESP is for you. If you're not data-driven, fix that TODAY. The customer service: A joke Every time I've run into an issue - which is often - the customer service is lackluster and lacks accountability or follow-through. Documentation online of often outdated and/or missing key information. As a company: Disappointing I stopped using Omnisend after getting an invite to a virtual summit a couple of years ago and there were ZERO women speakers. It's 2024. You couldn't find one non-white man to speak on a panel? Embarrassing.