Canada Ant Colony review for Omnisend Email Marketing & SMS
I have a lot of mixed feelings about Omnisend Email Marketing, and it is an app I have used for many many years. Their platform is pretty good and relatively intuitive to use, but their charges are bad to the point where unless you're extremely attentive, it feels like a scam. Omnisend charges by billable contact, which is not so bad. However, they also charges for nonsubscribers, who you will not be legally allowed to email. They also charge for customers with no email or phone number, who have not opted out of any email or text. In addition, they charge for SMS contacts even if you don't have SMS enabled. If you keep your billable contacts low by consistently thinning down your worse performing segments, this is a pretty good service. Otherwise you will find your fees hiking very very quickly.
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