BW Beauty review for Omnisend Email Marketing & SMS

Nov. 30, 2024

It was pretty intuitive to use, and I liked some of the design features (being able to put two blocks or more in one section). But the dealbreaker was that my open rates plummeted down to 10% or less once I switched to Omnisend for some reason. I had my domain email authenticated and all, but emails were seemingly going in the junk folder. I'm sure it's a great email marketing software, but I didn't personally feel it was better than Shopify Email. I switched back to Shopify after a Black Friday campaign went 90% unopened. I sent a campaign via Shopify Email and it had over 20% open rate in 20 minutes. Significant difference. I'm a bit bummed I lost out on my Black Friday potential. I liked the design capabilities but otherwise not better than Shopify Email. I just think it's important to note for Shopify users.