PlayQuest LLC review for Omnisend Email Marketing & SMS

Nov. 15, 2025

VERY Happy So Far! I recently launched my ecommerce store and was on the fence about Omnisend VS. Klaviyo. Everywhere you look online says Klaviyo dominates for ecommerce, especially with segmentation, so I was leaning towards that at first. I ended up installing BOTH and worked with them simultaneously to see for myself before I committed either way. It was extra work, but I'm glad I did it because it was obvious that Klaviyo by comparison is very klunky to use, the interface and navigation is not very intuitive, and it's certainly not user friendly (especially if you're a novice). So I abandoned that and kept on with Omnisend. I successfully set up and integrated all (shopify, unique domains, meta ad account (lead ads forms), tags, segments, automations, emails, sms, etc. etc.). As of 4 days ago I launched and everything is humming along nicely! It was all very easy to navigate and figure out. The tutorials and help articles are spot on. And from what I can see so far, the "granular segmentation" is rather robust. Admittedly my need is not super complex, but from where I sit, Omnisend's capabilities are far from basic or limited. I'm going to start adding push notifications to my automations next. My only 2 critiques are 1. you have to manually integrate Captcha for forms, where Klaviyo has it built in. and 2. The way that splits are affected by trigger changes is not entirely clear (as in, what constitutes "redefining" a split successfully.. do you need to delete and redo? Can you just click "update" on the split?).. there should be a visual cue to help you see if a split is currently impacted (e.g. red shading or checkmark). Perhaps those 2 are something Omnisend can improve on. THAT aside, I'm VERY pleased with my decision to go with Omnisend so far! THANKS Omnisend!