NebraskaBison.com | Bison Meat, Burgers, and Steaks review for Omnisend Email Marketing & SMS

May 20, 2019

Updating my review: It's really hurting my abandoned cart workflow that I cannot segment my campaign between previous purchasers and new customers. I'm still overall happy with Omnisend, but am frustrated with the lack of this option that I had in MailChimp. I have different messaging for these two segments in Abandoned Carts and do not want to train my loyal customers to just wait for a coupon after abandoning a cart. ************ I've spent the last couple days migrating over to OmniSend from MailChimp and so far I am SO happy to be doing it! It's easy and intuitive to use with a lot of great features! I have high hopes for my new workflows and campaigns to out-perform what I was doing previously. Automation workflows are really easy to set up, and I love the cancellation trigger. I'm also really excited to check out the Facebook & Google Audience Syncs, although I haven't quite gotten that far yet. I'm expecting that to be a great feature though. Just a couple things I'd like to see added: - I need a way to segment some of my workflows between customers who have previously purchased vs. new customers. I have different messaging to use for new clients vs. repeat buyers. This is particularly critical for an abandoned cart workflow. This is the only thing so far I've found that I'm losing in the switch. - I also would love a better option for the order follow up email workflow. I see the value of the thumbs up / thumbs down feedback block, but I'd really rather encourage customers to leave reviews on my website. I do this with another app right now, but if it could be accomplished with OmniSend, that would be amazing. Otherwise, super happy with the switch. I've spent the weekend setting up all my automated workflows, and I'll be ready to start sending newsletter campaigns next week.