Motion RC review for Omnisend Email Marketing & SMS

May 9, 2019

I could write a lengthy review about how bad Omnisend's technical support is, but I think everyone is well aware that they were totally unprepared for the number of people coming over from Mailchimp, and that their Eastern Europe based support is pretty darn horrible. We are currently giving Omnisend a 1 star review because one of the most important ( and most profitable) features of email automation is the Abandon Cart series of emails. Everyone needs to know, Omnisend's Automation email system currently does not work. We do not know if it is because their system is overloaded, their servers are blacklisted, or some other factor, but we know with 100% certainty that their automation system is broken. Before you dismiss this negative review as an outlier, please note that we are still with Omnisend and we are trying desperately to work with them to solve this. Here are the facts: Fact 1: Before we moved to Omnisend, we were sending ONE Abandon Cart email via Shopify's basic notification system. That one email was yielding a 26% conversion rate. The industry average is 7%. Fact 2: We took the EXACT same email that we used in Shopify and launched an abandon cart email series in Omnisend. The email currently yielding less than 1% conversion rate. The data does not lie. Something is horribly wrong. We believe it is something to do with how they have setup our domain and the various DKIM/SPF settings, but again, no one at Omnisend seems to know what to do to fix the issue. If you are a larger company or you have a large email list, and you want to send emails from your own domain (@yourcompany.com) be advised that you are going to have extremely poor performance from Omnisends Automation emails until they can fix their system.