Hippie Pants review for Omnisend Email Marketing & SMS
Oct. 29, 2020
We were considering omnisend to handle our emails but after downloading we discovered undemocratic and unethical business practices clear which we find unacceptable. Firstly, they charge by user but do not allow you to upload a supression list which all other email providers allow. It's pretty standard in the industry. Secondly, if you manually unsubscribe a set of users you don't wish to market to via omnisend, they will aggressively block you from marketing them via any other app by switching the accept marketing status to OFF on shopify. Imagine you have low open rates among a particular set of customers but they respond well to another channel, omnisend will not allow you to remove them unless you remove them fromm all other comms channels... except their own sms and push channels!! I assume this is because they want total control on push and sms and are unwilling to sit along side other apps. But it's not ethical to force it on merchants. Just to be super clear, on their site it says: "In Omnisend, the same contact may have different subscription statuses for each of the channels, Subscribed to Emails, and Unsubscribed from SMS or Push Notifications. For that reason, we don't keep a Suppression list" But over email they will tell you "Contact unsubscribing from marketing = they're unsubscribing from Omnisend = they're unsubscribing from Shopify marketing as well." I have now deleted the app.
Thank you for your feedback. Two-way Shopify sync was implemented more than a year back when we had to comply with Shopify's requirements. Suppression list feature was not considered then, since our customers never requested it. Nevertheless, your scenario proves that the suppression list is a huge feature request that we definitely should consider having. We have already passed your feedback to the product teams. Jurate has already reached out to you to talk more about this, thanks!
Omnisend Email Marketing, Pop Ups & SMS for Shopify Stores