Rytrus review for Omnisend Email Marketing & SMS

April 12, 2021

I had a very had time deciding between Omnisend vs Klaviyo + SMS Bump and I was on the verge of using Omnisend, I've tested out Omnisend which has many great features that Klaviyo does not have and furthermore better pricing as well, and it has it's own SMS marketing which integrates well with the email flow. However, I just find that SMS Bump has a more powerful SMS marketing platform than Omnisend (Omnisend's SMS platform is more to support the email marketing) and SMS Bump is not able to integrate and sync contacts with Omnisend, so I have no choice but to use SMS Bump with Klaviyo, otherwise I would definitely choose Omnisend over Klaviyo. If Omnisend's SMS platform is able to by it be a marketing platform without relying on it's email marketing, for example, perform abandoned cart reminders with unique discount codes that can be directly applied to the shopping cart when the customer clicks on a link in the SMS, then perhaps I might switch over to Omnisend some day, or if perhaps Klaviyo & SMS Bump gives me a lot of headache. But I do think Omnisend is a great app to use.