Ener-C - Natural Health Supplements review for Omnisend Email Marketing & SMS

May 31, 2022

Beware! I used to think Omnisend was a great tool for email marketing - lots of features and flexibility and prompt service when we had questions or needed help. However, they are in the process of forcing their customers to port all their forms, automations and campaigns over to their "new" email builder, which they are touting as somehow better and easier and in my experience, has been the opposite. With little or no notice, they have automatically migrated some of our forms and automations over to the new system, forcing us to use it... yet when I look at the content in the new format, there are MANY elements missing, reduced functionality and LESS ability to customize various elements. Even worse, all the content I have saved over 3 years in templates and content blocks is, for all intents and purposes, lost because there is no way for me, as the client, to port it over to the new builder. I am looking at hours upon hours of extra work created by this change, with no explanation as to why it is happening in the first place and what, exactly is supposed to be "better" and "easier" about this new system. Perhaps if you were starting with Omnisend from scratch, you wouldn't know the difference, but whatever reason they are making this change, it is NOT being communicated well, they are not being upfront about what their current customers are losing in the process, and it is no way to treat loyal customers. Beyond frustrating.