Flowers Gold Coast review for OneLoyalty: Loyalty & Rewards
Dec. 2, 2025
The Monthly Active Users is a predatory pricing element - any user is considered an active user, instead of users that actually use the app. This passive predatory approach is hugely disatisfactory. Furthermore, more and more features that were originally available, have been pushed into pricing tiers which is disappointing given they were not originally. I am actively looking for other applications with less dodgy behaviour.
Good Day Flowers Gold Coast! Thank you for sharing your feedback with us — we truly value your perspective and are committed to ensuring every user has a clear understanding of how our features work. As one of our Team Members already explained this feature to you, still we'd like to give another explanation to clarify again: The Monthly Active Loyalty Members (MALM) metric: this is not based on “passive” app usage, but rather on customers who actively engage with their loyalty points during a given month — whether by earning points (e.g., through purchases or birthday rewards) or spending them (e.g., redeeming for discounts or gifts). This approach helps merchants focus on customers who are genuinely interacting with their loyalty program, leading to better ROI and stronger customer retention. As for your second point about features moving into pricing tiers: We hear you, and we understand how frustrating it can feel when previously available features become tiered. Our goal has always been to provide core functionality at accessible levels while offering advanced tools to help growing businesses scale effectively. That said, we’re continuously evaluating how we balance accessibility and innovation — and your input helps us shape that direction. We’d love to sit down with you personally to walk through your current plan, explain what’s included, and explore whether there’s a better fit for your needs — or even how you might leverage existing features differently to achieve your goals.
