Sustainable Grace review for OptiMonk: Popup, CRO, A/B Test

Feb. 17, 2022

I highly recommend this app to anyone looking to build there email list and increase on-page conversion rates. The templates are easy to use and update to match my branding and there are a ton of options depending on what you need for your store. They also send out emails with template suggestions and a lot of case studies that I try to follow where applicable. I recently followed their suggestions from one case study that helped deliver results for my Valentine's Day sales. I used a V-Day pop-up to get people to sign up to my list before the sale and then guided pop-ups on the day of the sale to increase conversion for my sale item and decrease cart-abandonment. I also used a V-day exit intent pop-up that had a 15% CR. When I'm not running a sale I use three different pop-ups (all at the suggestion of Optimonk) that target different types of visitors.