Wellen Fashion review for Pinterest

Oct. 2, 2024

Will change to 5 stars if all goes well. We want to like Pinterest, but 7/10 stores will likely at one point encounter the "Merchant Not Approved". Reason? Every newcomer to Shopify isn't an expert. As a result, they'll submit to Pinterest, only to find they weren't approved. The common reason? Their domain isn't old enough. We have one appeal remaining and we just began. We have 72K to invest into ads, but if we lose our appeal, it leaves us with a bad taste in our mouth, so we haven't gone forward in paying for ads on their platform (yet). There's a "threat" feeling upon going through the steps, as if we're walking on eggshells. A platform this big should be welcoming and open to helping new merchants. I'm a software engineer, and am astounded that this is the only app that allows limited appeals for new merchants. Pinterest needs to boldly specify or have something that reads the Shopify store's domain age, so that people don't feel discouraged right away like we did. We're extremely nervous and unsure whether to file an appeal now and things remain where they are. We have one left. We were sure we should have won the first appeal, now we're going to wait a year, maybe more -- not just to get our feed on Pinterest, but to pay for ads. We may allocate our 72K budget into Meta Ads instead. See? You just lost a major advertiser. The way Pinterest encourages advertisers is beyond strange to me.